Words from three years ago

This was my final BFA Senior Thesis project. Exploring perspective through different mediums, I am connecting my writings with photography, illustration, paper, and printing techniques. Using these varying printing techniques along with the different materials throughout, I’m conveying the emotions of each piece to the reader for an overall experience. 

 Read more about this project.

Designing Perspective
The concept of perspective is defined as “…A particular attitude toward or way of regarding something; a point of view.” One’s perspective is constantly manipulated through series of color, mood, language, medium, and atmosphere. The space in which a person experiences moments is crucial to the experience as a whole: be it a magazine, a room, a street, or a landscape, every interaction shifts depending upon the atmosphere. With this in mind, I am exploring the idea of connecting narrative, design, and perspective: Everything we experience is our own and can be altered by any slight way of design and interaction. By taking a personal route in this exploration, I am challenging myself by connecting my own experiences and conveying them through mere design strategies to be interpreted and experienced by third parties. This concept of perspective is a never-ending issue in the “design world as well as the society that surrounds us ; everything is designed and bought for an experience, regardless of the medium and intention. My intention is to convey my own perspective to the outside world through a combination of writings and a variety of mediums in one collective book.

In addition to manipulating the emotions and experience for the reader, I am pushing the boundaries of design rules. Specifically within book publishing, there comes a set of standard design rules to follow: a cover, a byline, folios (the header and page number on each page), margins, and a sequence of order. I am breaking all of these rules to design not for typical mass-production, but for the atypical consumer, mainly to explore how readers comprehend the standard rules versus the disorder of the book-form. As each page is handcrafted, filled with intentional mistakes, I am moving the folios, rearranging the order, offsetting the margins, and keeping a hint of anonymity without a byline or typical cover. By doing this, I am further creating an atmosphere: one of chaos, of disarray, of intrigue—and, most of all, it forces the reader to become aware of the standardized rules we, as a society, have come to subconsciously accept. Why do books need to be made within a certain guideline? Why is it easier to read that way? Why is it more acceptable? This concept can easily be applied to any medium or industry, including advertising, television, photography, etc., and it is the designer’s duty to push these boundaries and enhance or question society.